Glenda Farrar: Business Development Manager for News Of The Area.

Business Development: Glenda Farrar.
Business Development: Glenda Farrar.

THE News Of The Area team is thrilled to welcome their newest addition, Glenda Farrar.

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With extensive sales experience and knowledge, Glenda has been appointed as Business Development Manager of the ‘hyper-local’ community paper.

Thirty years in business sales, marketing and advertising means that Ms Farrar is well equipped to look after the paper’s current and future customers.

Glenda said, “I am passionately throwing myself into the task of making this very local paper successful and interesting for the residents of the area and of real value to the local business community in terms of reaching their local customers.”

Glenda moved to Port Stephens about three years ago after living for many years in Far North Queensland.
She has been working in the area for a well known Port Stephens [Fairfax] paper for that period of time.
News Of The Area Director Michael Wright said the move Ms Farrar has made is a win for the independent papers and for the community.

“I’ve known Glenda for the past three years. I actually hired her when I was at the Examiner and know that her biggest strength is her ability to throw-herself-in and totally understand how a local business operates before making recommendations on their marketing.”

“It was a ‘no-brainer’ for us to appoint her. The three [current] News Of The Area publications are warmly accepted in their respective communities as a strong alternative to the long-time media that has been here,” said Mr Wright.

Glenda has a wide range of experience in sales, originally starting as a travel consultant in a travel agency in Mount Isa and Townsville.

Following this Glenda joined Yellow Pages as their Advertising Consultant where she spent a number of years looking after a large area of Queensland.

She later moved on to take a challenging job of managing a company in the building industry before finally moving into the media industry, where she excels.

“I do enjoy the face to face meetings and assisting local business owners and managers.”

Glenda said, “Having settled into the area, [I have] grown to love the comparatively cool, beautiful area of Port Stephens; I am looking forward to my new role as Business Development Manager for News Of The Area, which seems to be gaining more and more traction every week.”

“It has a very strong focus on the local community, which is what I love,” said Ms Farrar.

Glenda can be contacted via email: [email protected] or mobile 0452 581 558.

 

By Mandy ELLIS

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