Independent artist program returns for third year

Coffs-born Rick Bridgman shares Good Intent’s ‘Greater Good’ program for the music industry.

THE ‘Greater Good’ independent artist program will return in 2023, providing a range of recipients with a cash boost and a host of relevant career-furthering services.

Run by music services business Good Intent, the program is now in its third year, with an overall offer of $25,000, up $5000 on last year.

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The initiative provides an expanded circle of partners, including Zenith Records (vinyl package), Media Arts Lawyers (legal consultation) and White Sky (accounting consultation), along with returning supporters from previous years, from Studios 301 to Billy Zammit, Make Merchandise, PLAKKIT and Ben Mitchell.

Spreading word about Greater Good to the Coffs Coast community is close to the heart of Good Intent’s Chief Operating Officer Rick Bridgman, who was born in Coffs Harbour and lived in Sawtell before he moved to London at 20 to start his career in music, continuing in Melbourne and Sydney.

“Greater Good is a massive opportunity for local musicians to get their music heard by my team and we can hopefully help connect some dots for them in the future,” Rick told News Of The Area.

“Last year I had conversations with hundreds of applicants to help provide help and direction for their careers and can’t wait to do the same again.”

In an aim to bring through the next generation of exceptional musical talents, the program gives back to the independent artist community by providing in-kind services and a cash grant.

“This all started with our passion for championing Australian music that we love, and we’re fortunate to be in a position to be able to give back to our community and provide advice for artists on their journeys.

“It’s challenging to catch a break in today’s climate, so we’re truly stoked with this year’s offering and linking up on a bigger pack with our partners.”

A recipient in 2022, Peni Parker shared how the Greater Good program shaped her past twelve months.

“Greater Good really changed the trajectory of my EP campaign,” she said.

“Good Intent supported me with the first single ‘Disrupt’, giving me some great advice, a huge insight into digital marketing and really started me off with some big wins with playlisting, radio play, some fun interviews and even rotation on triple j Unearthed.

“It really was a total package though; a dream to work with Billy Zammit, who helped bring to life my visual concepts.

“Ben helped rework my logo and a huge shout out to Make Merchandise too, always love working with that team.

“Every single element of the prize was so helpful to my year and allowed me to get to work with creatives that I normally wouldn’t have the budget for as a fresh artist.”

For more information on the ‘Greater Good’ and how to apply, visit


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