TWO brand options have been developed to represent MidCoast Council as part of the ongoing process to define, ‘What is MidCoast?’
Council are now asking for feedback on the options, and expect the preferred design to be ready for rollout at the end of April.
“We’d really like to hear from as many people in our community as possible about the proposed concepts, so they can take ownership of our new identity,” Council’s Communications Coordinator Donna Hudson said.
A video presentation on Council’s website explains the concept behind each design, stating the colours in the first option represent the natural environment.
The cluster of shapes show the new region coming together and the “organic drawing style portrays the relaxed, down to earth lifestyle”.
The second option is “all about people and place.”
The logo design colours are inspired by the bush and is described as “relaxed and unpretentious” to show that MidCoast Council is about more than just the delivery of services.
Council began the process to develop the brand identity in October last year, and have based the design concepts on community feedback provided from surveys, and from workshops across the region.
“We’ve always known that people who live here are passionate about their region and this really came out in our conversations with community,” Donna said.
“Across the region, people told us both what they value about living here and what unique characteristics they believe make up our region.”
Donna said the feedback has not only informed the two brand concepts currently on display, but will also be used to develop Council’s Community Plan.
The video presentation explaining the brand options and a short online survey can be viewed by visiting Council’s website at www.midcoast.nsw.gov.au/Identity.
Alternatively, information and surveys are available in all Council libraries and customer service centres.
Council said there will be further opportunities for residents to chat with MidCoast staff about the new brand and new Community Strategic Plan throughout the coming months.
By Daniel SAHYOUN
